Shmick is one of the hottest retail brands for kids and teens. Through the use of bright colours and hip packaging, the brand offers a diverse range of coordinated yet extremely affordable merchandise across the party, stationery, packaging and housewares genres.

Shmick is known for its first-to-market offerings and creative designs and colour combinations. When displayed in colour themed blocks, Shmick product has been shown to greatly improve the visual impact of individual stores.